MediaKind returns to IBC 2025 with one clear message: the future of streaming isn’t on the horizon — it’s already here. In Amsterdam this September, the company will showcase how its cloud-first, AI-enabled video solutions are helping broadcasters, sports organizations, and media brands deliver iconic moments that engage fans, scale effortlessly, and unlock new revenue opportunities.
The highlight of MediaKind’s IBC program comes on Friday, 12 September at 2:30pm in the IBC Showcase Theatre, where MediaKind will join forces with DAZN to reveal how streaming innovation is reshaping live sports experiences on a global scale. Titled “Redefining Streaming Experiences for a Global Sports Audience”, the session will explore three key pillars:
– Low-latency technology that brings fans closer to the action, making live streaming feel as immediate as broadcast.
– Multiview experiences that empower audiences to choose their perspective, follow multiple matches, or dive deeper into a single game.
– Next-level security that delivers the premium, broadcast-quality reliability sports rights holders demand.
The session will feature James Pearce, SVP Broadcast and Streaming at DAZN, and Paul O’Donovan, Senior Director of Product at MediaKind, sharing real-world insights, including DAZN’s recent delivery of the FIFA Club World Cup to fans in over 200 markets. For anyone invested in the future of sports streaming, this will be a must-attend discussion.
Beyond the theatre, MediaKind’s stand (1.D71) will showcase a portfolio of innovations designed to give customers the speed and flexibility they need today:
– Rich Streaming Experiences: From UHD quality to dynamic ads and Multiview, MediaKind shows how to transform passive audiences into active fans.
– AI-Enabled Workflows: Intelligent search, instant highlights, and personalized discovery are ready now to improve engagement and retention.
– Cloud-Connected Appliances: Bringing cloud economics and lifecycle management to on-prem deployments, with elastic scalability and pay-as-you-go efficiency.
– Self-Serve Simplicity: With MK.IO, developers can accelerate time-to-market using intuitive APIs and cloud-native toolkits built for rapid innovation.
“IBC has always been about what’s next,” said Chris Wilson, Head of Marketing. “But what excites us this year is proving what’s happening now. Our customers aren’t waiting on roadmaps — they’re already delivering richer, smarter, and more scalable streaming experiences with MediaKind.”
Visit MediaKind at Stand 1.D71, IBC 2025, and join the DAZN session on Friday, September 12, at 2:30pm.
