With Brazil’s TV 3.0 rollout now underway, broadcasters in Mexico are starting to define practical migration strategies from ATSC 1.0 to ATSC 3.0, including hybrid transmission workflows, spectrum optimization, enhanced mobile delivery, interactive services, and the creation of entirely new revenue opportunities beyond traditional linear television.
Triveni Digital offers a comprehensive ATSC 3.0 solution that will enable broadcasters in Mexico to unlock revenue-generating services. By combining deep standards expertise with field-proven solutions, Triveni enables broadcasters to deliver advanced ATSC 3.0 applications including dynamic advertising, turning the next-gen standard into a revenue-generating platform for long-term growth.
“As broadcasters across Mexico prepare for the industry’s next evolution, the transition to ATSC 3.0 will create new opportunities for enhanced viewer experiences, targeted advertising, and advanced datacasting services, making broadcasters more agile and capable than ever before,” said Mark Simpson, president and CEO at Triveni Digital. “While Mexico’s transition is still ahead, broadcasters that begin planning now and partner with experienced technology providers will be best positioned to ensure a smooth, future-ready transformation.”
In Mexico, Triveni is partnering with Promexar, a premier system integrator, to streamline the transition to ATSC 3.0.
New Product Enhancements Simplify the Transition to Next-Gen TV
“Mexico is preparing for its eventual transition to ATSC 3.0, and broadcasters will need to support both current and next-generation broadcast services during a multi-year migration period,” said Simpson. “By leveraging a unified monitoring and management platform that supports both standards, broadcasters can simplify the transition process, maintain operational continuity and build a foundation for long-term growth.”
Triveni Digital offers the most complete, end-to-end, highly integrated and fully redundant ATSC 3.0 solution, featuring the company’s industry-leading broadcast chain products and more. Triveni’s offering includes GuideBuilder XM for signaling, the StreamScope XM analyzer for quality assurance and monitoring, Broadcast Gateway for scheduling and STLP generation, and Station Manager for managing and coordinating complex configuration changes across ATSC 1.0 and ATSC 3.0 services, including third-party ecosystem equipment.
As ATSC 3.0 becomes a central component of broadcasters’ business strategies, the complexity of delivering advanced services continues to grow. Triveni’s ATSC 3.0 solutions simplify deployments and ongoing operations, enabling broadcasters to manage dual standard services while laying the foundation for new applications and revenue streams.
Dynamic Advertising for ATSC 3.0 with Mirakulo
In collaboration with Brazilian technology provider Mirakulo, Triveni Digital is offering a dynamic advertising delivery platform for ATSC 3.0. This innovative system enables targeted ad selection and playback at the TV receiver based on criteria such as viewer location and viewing habits, representing a significant advancement in broadcast advertising. By bringing dynamic ad insertion capabilities to over-the-air platforms, Triveni and Mirakulo are helping broadcasters modernize monetization strategies and capture new, data-driven advertising revenue.
“ATSC 3.0 represents a major opportunity to modernize advertising and compete more effectively with digital platforms,” said Simpson. “We’re excited to support targeted, data-driven advertising within over-the-air services, enabling broadcasters to unlock new revenue streams and deliver more relevant advertising experiences to viewers.”
