Nextv Series South America
8:00 AM – Registro y Welcome Coffee
8:50 AM – Tendencias, oportunidades y desafíos del ecosistema de streaming y publicidad
9:00 AM – The future of content distribution: innovation and new opportunities
Panelistas: Juan Weiss (DIRECTV), Silvana Cataldo (Telecom), Mirta Romay (Teatrix), Eduardo del Valle (IPTV Solutions), Mariano Pereyra (Claro Argentina), Carolina Cassinotti (WCD Argentina)
10:20 AM – Live streaming channels, the new FTA?
Panelistas: Georgina Geirola (Paramount), Franco Pricolo (Bondi Live), Marisel Robaldo (Artear), Emilio Laszlo (Gelatina), Marco Gauto (América Paraguay), David Ríos (DailyMotion)
11:00 AM – Coffee Break & Networking
11:30 AM – The new era of entertainment: trends and audience segmentation in the world of streaming and TV
Panelistas: Nicolás Andjel (YouTube), Gabriela Rivero (LUZU TV), Lucía Ugarte (Chicas Guapas TV), Iván Sasovsky (La Casa Streaming), Valeria Beola (VB Partners)
12:10 PM – The most successful strategies of new TV and OTT apps
Panelistas: Gonzalo Arrisueño (Telefónica), Ariel Graizer (Rocstar), Adrián Garelik (Flixxo), Cristian Cárcamo (GTD), Miguel Factor (Colsecor), Román Guasch
12:55 PM – Initial evaluations and key insights for the FAST business
Panelistas: Cristián Hernández (El 13), Pablo Cancelliere (El Reino Infantil), Adriana Naves (Roku), Ignacio González Almeida (Megamedia), Manuel Altman
1:30 PM – Lunch & Networking
2:30 PM – Growth strategies with local content: boosting OTT and FAST businesses
Panelistas: Anouk Aaron (Warner Bros. Discovery), Mariano Sánchez (Pampa Films), Lynette Lugo (A+E Networks), Leandro Blanco (DIRECTV), Gonzalo Larrea (Cveintiuno)
3:10 PM – Coffee Break & Networking
5:00 PM – The new quality of TV and streaming experience
Panelistas: Diego Rodríguez (AMC), Lucas Pereira (Flow), Javier Lombardi (Telecentro), Pablo Vázquez (QUANTEEC), Gabriel Forenza (Grupo Express), William Portillo (Teatrix)
6:20 PM – Innovation, monetization, and new frontiers in sports streaming
Panelistas: Matías Cecileo (DIRECTV), Ariel Matzkin (Immergo), Hernán Chiofalo (TyC Sports), Marcelo Gantman (Big Data Sports), Abril Frayre (YouTube), Ignacio Puig Moreno
7:00 PM – Cierre de la conferencia
CTV Ad Days South America
8:15 AM – Registro y Welcome Coffee
9:40 AM – From ad tiers to FAST: the rise of ad-supported OTT
Panelistas: Martín Hernández (Warner Bros. Discovery), Bernardo Benedit (Disney), Pablo Moretti (Mercado Libre), Eliana Kaplan (VML), Federico Sforza (Dentsu), Juan Soprano
11:00 AM – Coffee Break & Networking
1:30 PM – Lunch & Networking
3:10 PM – Content is King, Ad Experience is Queen
Panelistas: Ezequiel Trabajo (Warner Bros. Discovery), Hernán Vilaplana (Radio Mitre), Diego Tepedino (Leader Entertainment), Germán Rodriguez (WILD FI), Hernán Sampó (Hogarth), Martina Fielder (La Nación)
3:50 PM – The big South American ad buyers roundup
Panelistas: Eugenio Raffo (Quilmes), Manuel González Quesnel (Audi), Agustín Sporleder (Red Bull), Valeria Quaranta (Havas Media Group), Sebastián Ceraldi (Unilever), Mariana Jasper (Alurralde Jasper)
4:30 PM – Coffee Break & Networking
5:40 PM – Challenges and opportunities in CTV advertising
Panelistas: María Sol Terzi (IGNIS), Hernán Valenza (Digital Soul), Paula Riera (Midios), Florencia Arroyo (OMD México), Paula Perkins (Visa), Cristian Guimpel (Youknow Digital / WHY)
6:20 PM – Cierre de la conferencia
Commerce Media Days
9:30 AM – Registro y Welcome Coffee
10:00 AM – The rise of digital transit, travel and hospitality media
Panelistas: Julián Gurfinkiel (Turismocity), Iván Marenco (Despegar), Nicolás Grande (Expedia), Cecilia Hovsepian (Sheraton), Eduardo López Segura (NaranjaX)
10:45 AM – In-store retail media: the ultimate touchpoint
Panelistas: Manuela Villanueva (Carrefour), Damián Perona (Havas), Federico Nievas (FarmaPlus), Gabriel Diorio (in-Store Media), Fernanda Onzari Nobua (NOA)
11:30 AM – Coffee Break & Networking
12:00 PM – The convergence of social commerce and retail media
Panelistas: Lorena Costa (Agencia Quiroga), Juan Pablo Vignart (Mercado Libre), Amalia Gerpe (Farmacity), Mariano Pérez (Grupo DGSA), Aldana Abadi (Fan del Marketing)
12:45 PM – The role of programmatic in commerce media
Panelistas: Berenice Fraga (Carrefour), Facundo González Chans (Rappi Ads), Yanina Tomassini (Dia Argentina), Ezequiel Jones (PedidosYa), Francis Petty (Groovinads)
Moderadora: Patricia Jebsen
1:30 PM – Lunch & Networking
2:30 PM – DOOH and Shoppable Media in the New Omnichannel Era
Panelistas: Damasia Jurado (¡appa!), Cristian Figoli, Silvina Sciacaluga (Seedtag), Nicolás Redondo (OMD LATAM), Natalia Giménez (Beeyond Media), Jimena Piqué (Danone)
3:10 PM – Cross-network collaboration: opportunities and challenges
Panelistas: Ignacio Schlusselblum (Rappi Ads), Ramiro Lema (Unilever), Natalia Rebecchi (draftLine & Co), Victoria Fernández (Arcos Dorados), Juan Navarro (IGNIS), Georgina Pérez (OMD)
3:50 PM – The best of two worlds: CTV meets retail media
Panelistas: Lucas Bonardi (Mercado Ads), Leonardo Mattiangeli (Bayer), Andrés Zaied (On City)
