Are you heading to IBC? You’ll find Aveco in Hall 2 at stand 2.B49.

While you’re there, you’ll see the most reliable way to reduce the burden of news production and delivery.

When I speak with the engineers and CTOs of stations and station groups, they tell me they want to put an end to tedious but crucial tasks like making newscasts more and more visually attractive, going on air and posting to social media, managing ads, and live production of “hop on” breaking news.

And if you can automate every repetitive task in the newsroom, it frees up your staff to focus on the art of storytelling, editing, and production. 

Automation also provides greater efficiency when it comes to your staffing needs. You can do more with less – and elevate the production value of newscasts at the same time. 

Our ASTRA Studio can do it for you.

If you add ASTRA MCR – our playout solution – you can use newswheel workflow, or implement news driven MCR playout to further optimize resources, reduce running costs, and increase revenues.

ASTRA MCR has a 30-year reputation for dependability, as well as 24/7/365 operation and support. You can use it on-prem, in the cloud, or in hybrid operations to automate all master control room functions. It controls ingest, QC, playout, routers, master control switchers, graphics, and other devices. 

That’s why the world’s largest broadcasters rely on Aveco for automation. 

Want to see the automation tools known throughout the industry for flexibility, dependability, and ease of use?

Schedule a time to chat during IBC. Or simply stop by our stand (2.B49).

On Saturday at 17:00, we’ll host a happy hour at our stand – swing by for a beer!

Wish you only good stories to talk about, and see you at the show!

Pavel Potužák, Aveco’s CEO