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In Latin America, television remains one of the main drivers of satellite market development

Alexey Volin and Alejo Smirnoff

RSCC attended the CAPER Show 2023, which took place from November 7 to 9 in Buenos Aires, Argentina.

During the exhibition, RSCC delegation held a series of business meetings and negotiations with television companies. Alexey Volin, Director General of RSCC, explained: ‘The discussions at the Caper Show exhibition revealed that in Latin America, television remains one of the main drivers of satellite market development. Talks about the decline in the TV market share are justified for markets such as the United States, Japan, and European countries’.

The CAPER Show is a professional industry event in the media sphere of Latin America, dedicated to issues related to TV broadcasting, cable and satellite television, specialized equipment manufacturing, as well as content creation.

This year, the exhibition hosted more than 5,000 professional visitors from Argentina, Chile, Uruguay and Paraguay. The event featured major TV broadcasters such as TVN and Chilevisión from Chile, TV Ciudad from Uruguay, TV San Luis from the internal regions of Argentina, as well as international media companies like Disney, Artear, Paramount and WBD.

‘In Latin America, as in most countries worldwide, television maintains its leading role in satellite communication. That’s why the South American market is crucial for us in terms of the development of international sales: a satellite is indispensable for delivering video content. Our satellite ‘Express-AM8′ covers whole Argentina, and we are ready to offer customers the best service’, said Alexey Volin.

About RSCC

RSCC is a Russian satellite communication operator whose satellites provide the global coverage. The company was founded in 1967. RSCC manages Russia’s largest constellation of 12 satellites. The service areas of RSCC satellites located in the orbit at 14° W to 140° E cover the entire territory of Russia, CIS countries, Europe, Middle East, Africa, Asia-Pacific Region, North and South Americas, and Australia.

RSCC is dealing with important national tasks to ensure mobile presidential and governmental communication, the federal TV and radio channel broadcasting within Russia and to most countries of the world. The Company actively participates in the implementation of high-priority national projects, closely interacting with Russian government authorities in the development of information, telecommunications, and broadcasting systems. RSCC provides a full range of communication and broadcasting services using its own ground-based technical facilities and the satellite constellation that includes state-of-the-art Express, Express-AM, Express-AT, and Express-AMU satellites. The Company’s satellites provide ample opportunities for organizing TV and radio broadcasting, broadband Internet access, data transmission, videoconferencing, VSAT networking, organization of departmental and corporate communication networks in any region of the globe. RSCC has deployed a ground-based spacecraft control system that is used to control and monitor not only its own satellites but also third-party satellites as well.

Latin America is one of the biggest and most attractive international markets for the satellite industry. Despite this, not all even major satellite operators can provide their services there directly. RSCC, as a global operator carrying on business in 58 countries, has recently gained that right: last year the Andean Community of Nations included Express-AM8 in the register of satellites available for the official provision of communications and broadcasting services in Colombia, Peru, Bolivia, and Ecuador. Now in the zone of the Latin American beam of Express-AM8 there are broadcasts of Brazilian regional TV channels, as well as sports events. Earlier, it was used for setting up corporate networks in Suriname. In addition, two key events of 2018 were broadcast through this device: the G20 summit in Argentina and the FIFA World Cup in Russia (the signal from Russian cities was then received in Peru, Chile, and Colombia). Moreover, RSCC, together with its partners from Brazil, constructed a monitoring station in the city of Uberlandia: now it covers the entire Latin American region.

Therefore, clients in this region have access to the full range of services provided by RSCC on the basis of Express-AM8, including the organization of communications at mobile facilities, corporate VSAT-networks for companies from absolutely different sectors of the economy, as well as TV broadcasting. RSCC successfully secures the distribution of Brazil’s largest TV channels, among them TV Difusora and TV Goiania, as well as the educational Univesp TV and TV Educação. The total audience of the TV channels is about 40 mn people.

Polina Morozova

Polina Morozova

Deputy Head Of PR

+7 (985) 167 22 73