At the NAB Show 2026, Synamedia and SoFast are announcing a strategic go-to-market partnership aimed at helping broadcasters, OTT platforms, telecom operators, and smart TV manufacturers rapidly launch, enrich, and monetize next-generation television services.

The collaboration combines Synamedia’s industry-leading video technology infrastructure with SoFast’s global ecosystem of ready-to-deploy content bundles, monetization solutions, and channel operations services, creating a powerful end-to-end solution for the connected TV market.

Together, the two companies will enable media organizations and operators to accelerate the deployment of FAST and OTT services while expanding content offerings and unlocking new monetization opportunities.

The partnership is underpinned by the pre‑integration of SoFast’s content bundles with Synamedia Go, enabling the rapid onboarding and launch of FAST, Pay TV, and VOD services. In addition, the collaboration enhances Synamedia Senza and Synamedia Iris by aligning SoFast’s content ecosystem with Synamedia’s advanced service delivery, user experience, and monetization capabilities. Together, this approach reduces integration effort, accelerates time‑to‑market, and allows platforms and operators to scale audience reach and revenues.