The large broadcasters as “mediatech” companies

This new daily report of Prensariozone.com is focused on the testimonials of large broadcasters we have interviewed for this venue. The next one will focus on OTT/ISP operators testimonies.

On the broadcaster side, an important current trend is the new positioning of the large broadcasters as “mediatech» companies offering the audience and advertisers a wide combination of open TV, social media, pay tv and digital platforms with 5G, according Pedro Carmona from Mexican TV Azteca speaking to Prensario Zone.

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Raymundo Barros from Globo Brazil has been appointed at new position at the Diretoria de Estratégia e Tecnologia to coordinate all their areas to such purpose. This, in addition to going ahead with Google and Google Cloud in a partnership and becoming focused on the consumer.

The same happens with Televisa and its merger with Univision. In addition, all of them are making a strong progress to the IP transition, the cloud and remote work without a way back, as remarked Elias Rodriguez from Televisa. He said they have advanced several years in technology development due to the the pandemic. As an example, the central studio for JJOO Tokio 2020 will be in Mexico. Guillermo Franco and Enrique Calderon, from Multimedios, have the same viewpoint regarding their new network development with solution from LiveU.

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We also offer several interviews regarding the success of remote access during the pandemic. Argentine TV executives Eduardo Bayo at Artear, Santiago Guimerans at Viacom and Juan Carlos Guidobono at America report going on with the required investments this year.

Last but not least, Dago García from Caracol Colombia, Leonardo Cumba from Ecuavisa Ecuador, Alfieri Noce from Grupo Republica Peru and Saul Ureta from Mega Chile, among others, are working not only on remote work, but also on renovation, automatization and integration of all areas.

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