Triveni Digital Showcases the Broadcast Industry’s Most Comprehensive DTV 3.0 Solution at NAB Show
Triveni Digital will showcase its comprehensive TV 3.0 solution at the 2026 NAB Show, demonstrating how broadcasters in Brazil and LATAM can operationalize the new standard and unlock revenue-generating services. By combining deep standards expertise with field-proven solutions, Triveni enables broadcasters to deliver advanced DTV 3.0 applications including dynamic advertising, turning the next-gen standard into a revenue-generating platform for long-term growth.
“As the broadcast industry prepares for the next phase of growth, Brazil’s transition to TV 3.0 is opening the door to powerful new business models that will shape the future of television,” said Mark Simpson, president and CEO at Triveni Digital. “At the 2026 NAB Show, we’ll demonstrate how our portfolio of ISDB-Tb and TV 3.0 solutions — backed by world-class local support — enables broadcasters to navigate the transition smoothly while unlocking new monetization opportunities, drawing on Triveni’s extensive experience and market leadership in the ATSC 3.0 broadcast ecosystem.”
NEW TV 3.0 Enhancements Simplify Brazil’s Transition
At the 2026 NAB Show, Triveni Digital will highlight expanded support for Brazil’s TV 3.0 standard, also referred to as DTV+, within its industry-leading StreamScope® analyzer and GuideBuilder® XM platform. As part of its commitment to the Brazilian market, Triveni products fully support the TV 3.0 variation of ATSC 3.0, ensuring broadcasters can efficiently validate and manage advanced DTV+ services. Triveni will also showcase an ISDB-Tb variant for its proven StreamScope MPEG analyzer, providing Brazilian broadcasters with a comprehensive quality assurance solution for both legacy and new over-the-air delivery standards during the transition.
“Brazil’s transition to TV 3.0 will take place over the course of several years, making it essential for broadcasters to operate and monitor both ISDB-Tb and TV 3.0 services in parallel,” said Simpson. “By supporting both standards within a unified platform, we enable broadcasters to manage this transition efficiently while ensuring their monitoring and management infrastructure remains operational for the long term.”
Triveni Digital offers the most complete, end-to-end, highly integrated and fully redundant TV 3.0 solution, featuring the company’s industry-leading broadcast chain products and more. Triveni’s offering includes GuideBuilder XM for signaling, the StreamScope XM analyzer for quality assurance and monitoring, Broadcast Gateway for scheduling and STLP generation, and Station Manager for managing and coordinating complex configuration changes across ISDB-Tb and TV 3.0 services, including third-party ecosystem equipment.
As TV 3.0 becomes a central component of broadcasters’ business strategies, the complexity of delivering advanced services continues to grow. Triveni’s TV 3.0 solutions simplify deployments and ongoing operations, enabling broadcasters to manage dual standard services while laying the foundation for new applications and revenue streams.
Dynamic Advertising for TV 3.0 with Mirakulo
In collaboration with Brazilian technology provider Mirakulo, Triveni Digital will demonstrate a joint dynamic advertising delivery platform for TV 3.0. This innovative system enables targeted ad selection and playback at the TV receiver based on criteria such as viewer location and viewing habits, representing a significant advancement in broadcast advertising. By bringing dynamic ad insertion capabilities to over-the-air platforms, Triveni and Mirakulo are helping broadcasters modernize monetization strategies and capture new, data-driven advertising revenue.
“TV 3.0 represents a major opportunity to modernize advertising and compete more effectively with digital platforms,” said Simpson. “We’re excited to support targeted, data-driven advertising within over-the-air services, enabling broadcasters to unlock new revenue streams and deliver more relevant advertising experiences to viewers.”
About Triveni Digital
Since 1997, Triveni Digital has created innovative solutions for broadcast, cable, telecom and IPTV networks. Our products benefit from industry-leading technology, deep experience in advanced digital media, and leadership roles in organizations such as ATSC and SCTE. We are the market leader in metadata management and advanced content delivery systems.
Quality Solutions for DTV Providers
Our video quality solutions provide cost-effective monitoring and troubleshooting for the full range of digital TV distribution systems. By ensuring that transport streams are correctly transmitted and received, Triveni Digital’s products help broadcasters, cable operators and other DTV content providers to take full advantage of new distribution channels, revenue opportunities and business models.
Forging the future of television together
At Triveni Digital, our approach is to fully integrate with our clients’ diverse ecosystems. Our products work seamlessly with other vendors’ equipment to support the reliable distribution of digital programming and reduce operating costs. With our long experience and commitment to leadership in emerging DTV standards like ATSC 3.0, Triveni Digital is your partner for the future.
