For this special about SET Expo, we spoke with Rodolfo Wong, Regional Manager – Latam of Bridge Technologies, who referred to SET as ‘one of the most important exhibitions in Latin America. ‘The number of participants and people attending this event is huge’.
Regarding his participation in the Expo, he indicated: ‘We want our clients and prospects to receive the message that Bridge Technologies continues to be present in the market as one of the leaders in monitoring and that we are much stronger than before’.
‘Especially considering the developments we have made both in our products and in the addition of new features; such as SMPTE ST 2110′.
Wong also remarked: ‘The Brazilian market is very large and diverse, with its peculiarities regarding industry standards’.
‘Our customers and partners know the potential of Bridge Technologies solutions and how we can help them grow within their field’.
‘However, there are many prospects who don’t know or don’t even know we exist. This is one of our main challenges; carry out diffusion work within the different niches and position our solutions in each one of them’.
‘Likewise, we seek to strengthen our business relationship with our Partners and help each other to grow within Brazil’.
Regarding the situation in LATAM, Wong pointed out that it is very similar. ‘There are some countries where Bridge Technologies solutions are widely known, but there are others where we have to do a lot of marketing and Partner selection work’.
¿What sold the most in pandemic?
Asked about which solutions had the best sales during the pandemic, the executive assured ‘Bridge Technologies has a solution for all markets that have or offer compressed and uncompressed video services, such as: Cable, Headends, Hospitality, IP Networks, OTT, Production, Satellite, Terrestrial. So, the greatest demand was a mix of solutions in all these markets that allowed us to have record sales within the company in 2021’.
Participation and prize in NAB
Precisely the solutions for each of the market segments mentioned above were those presented by Bridge Technologies during NAB .
‘We also presented the VB-440 that was going to be launched at IBC 2021 and that was canceled due to the pandemic’. And it was this solution that was chosen by NAB as the product of the year.
