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VisualOn: AI-powered efficiency and monetization for Latin America’s video providers

Across Latin America, pay-TV operators, broadcasters and streaming platforms face the same challenges: rising delivery costs, the move to streaming and the need to monetize every screen. VisualOn helps them cut bandwidth costs, grow ad revenue and launch premium interactive features, all without rebuilding their playback infrastructure.

VisualOn’s portfolio rests on three pillars: content-adaptive encoding (CAE) driven by AI, full ad-insertion tools and an enterprise-grade player suite.

VisualOn Optimizer: less bandwidth, same quality

VisualOn’s award-winning AI optimization suite cuts bandwidth and storage use while keeping visually lossless quality.

– Optimizer Live & VOD analyzes each scene in real time across SD, HD and 4K pipelines. It integrates natively with open-source software encoders and with hardware acceleration from NVIDIA, Intel, Qualcomm and NETINT. It has proven itself on very constrained networks, cutting file sizes by up to 67% over aviation LEO satellite links. That result is directly relevant to the region’s satellite, cable and hybrid networks, where every megabit counts.

– Optimizer Fidelity is designed for high-bitrate mezzanine file-to-file transcoding. It cuts storage by up to 80% and speeds up server-to-server transfers, backed by consistently high VMAF, PSNR and SSIM scores.

At IBC 2026, VisualOn, Intel and Oracle jointly demonstrated Optimizer running on Intel Xeon 6 processors in Oracle Cloud Infrastructure (OCI). The demo showed bitrate reductions of about 40% while maintaining or improving video quality, which translates directly into lower content delivery costs.

Turnkey advertising for the streaming era

With FAST channels and ad-supported tiers growing across Latin America, VisualOn makes monetization simpler with tools for server-side (SSAI), client-side (CSAI) and server-guided (SGAI) ad insertion. The suite handles trick-play logic automatically across pre-roll, mid-roll and post-roll breaks, so app teams don’t have to build it themselves.

– Flexible deployment: AdFusion comes pre-integrated with VisualOn player SDKs and also offers plug-and-play SSAI support for third-party players.

– Universal standards: It supports VAST, VMAP and VPAID and connects to Google IMA, IMA-DAI and AWS Elemental MediaTailor, with measurement through IAB OM SDK and Google PAL.

Open+ Player Suite: open-source foundations, enterprise support

The Open+ suite is built on industry-standard open-source players: ExoPlayer+, AVPlayer+, HTML5+, Shaka+ and the highly customizable OSMP+ engine. It adds plug-and-play reliability and expert support guaranteed by SLA. Two features stand out for sports and entertainment audiences in the region:

– MultiView: synchronized viewing of several live streams, ideal for football and major events, with view switching controlled through an API and efficient network controls for each view.

– Watch Party: real-time audio and text chat so friends and family can watch TV and movies together from anywhere.

Learn more: To request a demo or a remote meeting with the VisualOn team, visit https://www.visualon.com/

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